The personal blog and portfolio of Gabriella Davi-Khorasanee, the co-founder and Editor in Chief of M.I.S.S. and the founder & creative director of Mama. Read more »
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Saw this on Design Boom and had to share. It’s an excellent ad campaign to illustrate the fine lines the new pilot pen can draw. We all know how small Lego figures are so we know those lines are really fine. When I see ads like this it makes up for all the stupid ads I see everyday.
Tags: design boom, lego, pilot pen, tattoo
Lily
August 3rd, 2010
That pen (the Pilot Hi-Tec-C gel pen) is very popular and sought after in the US, it is available at JetPens http://www.jetpens.com/index.php/cPath/239_284. Asia has a lot of kanji (Chinese characters) which makes fine point pens are a popular. The -.25 mm Hi-Tec-C is actually NOT the world’s thinnest pen, that would be the 0.18 mm Uni-Ball Signo Bit. But that was a very creative and effective advertising campaign.