MY PORTFOLIO

adidas x Mama Pro Mama

adidas x Mama Pro Mama

Project: adidas x Mama Pro Mama Role: Design & Art Direction Notes: Mama was the first women’s clothing company to design a women’s adidas performance model for the Remix Series. I also designed a matching women’s New Era 59FIFTY.

M.I.S.S. 2008 Calendar

M.I.S.S. 2008 Calendar

Project: M.I.S.S. 2008 Calendar Role: Co-Art Direction & Photographer Notes: Each month we highlight a favorite sneaker with a matching manicure.

Operation: Saigon Sunset – Mama Winter 2007 Collection

Operation: Saigon Sunset – Mama Winter 2007 Collection

Project: Operation: Saigon Sunset – Mama Winter 2007 Collection Role: Creative Direction & Design Notes: For the Mama Autumn/Winter 07-08 collection, I was inspired by the militant aspects of the social movements of the late 1960′s – early 1970′s Vietnam War era.

M.I.S.S Editorial: M.I.S.S. x Nails Did

M.I.S.S Editorial: M.I.S.S. x Nails Did

Project: M.I.S.S. x Nails Did Editorial Role: Co-Art Direction & Producer Notes: M.I.S.S. and Nails Did produced a collaborative and M.I.S.S. produced an editorial for the launch of the tee. We shot on location at a nail salon to bring the elements of the tee to life.

California Dreaming:  Mama Fall 2007 Collection

California Dreaming: Mama Fall 2007 Collection

Project: California Dreaming: Mama Fall 2007 Collection Role: Design & Art Direction Details: For the Mama Fall 2007 collection, I was inspired by the activism of the late 1960s and 1970s.

Get Into the Groove:  Mama Summer 2007 Collection

Get Into the Groove: Mama Summer 2007 Collection

Project: Get Into the Groove: Mama Summer 2007 Collection Role: Design & Art Direction Notes: For the Mama “Get Into the Groove” Summer 2007 collection, I was inspired by the 80′s – neon, acid wash Madonna, lace and gummy bracelets.

La Dolce Vita: Mama Spring 2007 Collection

La Dolce Vita: Mama Spring 2007 Collection

Project: La Dolce Vita: Mama Spring 2007 Collection Role: Design & Art Direction Notes: For the Mama “La Dolce Vita” Spring 2006 collection, I was inspired by the art and elegance of Europe in the late 1950s – early 1960s.

Mama x New Era 59FIFTY Women’s Fitted: Lolita

Mama x New Era 59FIFTY Women’s Fitted: Lolita

Project: Mama x New Era 59FIFTY Women’s Fitted – Lolita Role: Design & Art Direction Notes: Mama was the first women’s clothing company to design a New Era’s women’s 59FIFTY when the new silhouette was introduced to the market.

La Dolce Vita:  Mama Fall 2006 Collection

La Dolce Vita: Mama Fall 2006 Collection

Project: La Dolce Vita: Mama Fall 2006 Collection Role: Design & Art Direction Notes: For the Mama “La Dolce Vita” Fall 2006 collection, I was inspired by the art and elegance of Europe in the late 1950s – early 1960s.

Mama Nails Ad

Mama Nails Ad

Project: First Ad for Mama Role: Art Direction Notes: The very first imagery to convey the mood and feel of Mama.