If you’ve ever watched a commercial for feminine products you’ve probably felt (a) alienated; (b) puzzled; (c) annoyed; or (d) all of the above. The traditional commercials are always pretty ridiculous… they look a little something like this:

So when I started seeing the U by Kotex Ads I started giggling and thought, “It’s about time!” I’m loving these ads. I like how they poke fun at other ads and are a bit more real and down to earth. I also really like the packaging. They’re bringing a bit of “edge” to the feminine products market with their black/bright colors. A welcome refresher from the baby pinks and powder blues.

Bravo to Kotex. Now if only every other product aimed at women would take note…

The internet’s been abuzz with opinions flying about whether people love or hate the new Nike Tiger Woods ad.  The ad features a pensive Tiger Woods with his late father, Earl Wood’s voice in the background.  If you haven’t seen it, check it out:

I’ve read many opinions online and it seems many people don’t like the ad.  I’ve even seen some people say they’ll never buy Nike again.

I actually like the ad. I think Nike did the best they could do under the uncomfortable circumstances. Rather than create an ad that glossed over the scandal, or simply ignored it, they faced it head on.

Tiger Woods got his deal with Nike because he is an exceptional athlete, not a model husband. Do I think what he did is ok? Of course not. But I really don’t care what athletes, politicians, celebrities do in their personal lives.

Anyone who says they won’t buy a Nike product because of this really needs to dig deep and explore what that means. They may as well stop buying anything because I would bet money that executives, or someone along the company chain, of everything that person buys, is probably not the most morally, upright person.

The new ad is short, simple and to the point.  I applaud Nike for taking a stance that is a bit risky and had the potential for (and is having)a backlash.  At the end of the day there’s no such thing as good press, right?  People are talking and Nike is on their lips – good or bad.

Project: First Ad for Mama
Role: Art Direction
Notes: The very first imagery to convey the mood and feel of Mama.