Carine Roitfeld Resigns

December 17, 2010

carine roitfeld
Whoa! Stop the presses! Carine Roitfeld, Editor in Chief of French Vogue, has resigned. She is expected to complete issues through March and has no plans afterward. She wanted to step out on a high note, which French Vogue is experiencing with high levels of advertising and circulation. Roitfeld is a stylist and was Tom Ford’s muse in the Gucci days so I’m excited to see what she will do next – it will be impressive no doubt!

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Gucci 3-D Glasses

November 3, 2010

gucci-3d glasses

3-D has been the new black in the film industry for some time now and it seems Gucci has jumped on the 3-D wagon with its 3-D Glasses.  Instead of looking like a dork, you can look like your fabulous self at the movies with these unisex 3-D glasses that feature the best in 3-D technology fused with the best in Italian design.  The glasses are a simple black design with the signature Gucci red and green “web” stripes on the side.  The glasses hit Gucci boutiques in the U.S. in December.

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Snooki and The “Un-Branding” Phenomenon

September 20, 2010

Snooki Gucci Coach

I’ll admit it, I watch the Jersey Shore.  It’s like watching a car accident… you don’t want to see but you can’t take your eyes off of it.  Every time I watch the show and I see the Jersey girls in their fake Chanel jewelry, I wonder what Chanel (the company) would think if they knew that these girls were wearing fakes.  I mean, fake or not, it can’t be good for the brand ’cause I’m pretty sure that the Jersey girls are not Chanel’s target market.  In fact, as someone that used to design a clothing line, when I watch the Jersey Shore I wonder what if someone you don’t like wears your stuff? What do you do?

Well, I finally found the answer.  I recently read that brands are sending Snooki product.  This is really commonplace and it’s a PR mainstay.  All companies send product to celebrities, musician, bloggers, tastemakers – whoever they want wearing their stuff.  But get this, in Snooki’s case, brands are sending THEIR COMPETITORS’ product.  That’s right, apparently Snooki has the “brand cooties” – that is, brands don’t want to see her wearing their stuff so they send their competitors’ products.

Remember Snooki and her Coach bag on season 1 of the Jersey shore?  Have you noticed how she’s upgraded to Gucci?  Well, word on the street is that Coach sent Snooki a Gucci bag so she’d stop being an unofficial brand ambassador.  If this is true, it’s a new marketing technique and pretty brilliant.  If I worked for Gucci PR, I’d be sending Snooki a crate full of Louis Vuitton!  I’ll definitely be keeping an eye on her handbags for sure.

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Thought of the Day: Nuthin’ But A “G” Thang

July 13, 2009

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Ali and I are celebrating our 7th wedding anniversary in a few weeks and he surprised me with a surprise early gift!  I’ve been needing a new everyday bag that would fit my laptop, notebook,  headphones and the kitchen sink.  I’ve always been a fan of the double G’s because (1) I’m a G; (2) It’s Italian like me; and (3) love the green/red stripes (see #2).

I got a Gucci pattern canvas tote – the laminated kind – very practical.  I’m a girl-on-the-go and this is an everyday tote, so I didn’t want it to get filthy.  It’s also the perfect size – I love big bags but since I’m petite sometimes it’s hard to find one that doesn’t make me look like a munchkin.  This bag is perfect because it holds a lot without overpowering me.

Thank you Ali!  I can’t wait to spend the rest of my life with you!!

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Chanel Article I Wrote in Sneaker Freaker Issue 15

June 11, 2009
Chanel High End Feature in Sneaker Freaker Issue 15

Chanel High End Feature in Sneaker Freaker Issue 15

Issue 15 of Sneaker Freaker (the one with the crazy glow in the dark cover!) did a feature on high end sneakers – you know the type, Gucci, Louis Vuitton, Chanel, etc. Woody & M.A.F.I.A. at Sneaker Freaker asked me to write the article on Chanel as they know that I am a true lover (and soon becoming historian) on the great designer and brand. You can view the full high end feature on Sneaker Freaker but I’m pasting my portions below….Let me know what you think!

Chanel High End Feature in Sneaker Freaker Issue 15

Chanel High End Feature in Sneaker Freaker Issue 15

Chanel High End Feature in Sneaker Freaker Issue 15

Chanel High End Feature in Sneaker Freaker Issue 15

Chanel High End Feature in Sneaker Freaker Issue 15

Chanel High End Feature in Sneaker Freaker Issue 15

Chanel High End Feature in Sneaker Freaker Issue 15

Chanel High End Feature in Sneaker Freaker Issue 15

Chanel High End Feature in Sneaker Freaker Issue 15

Chanel High End Feature in Sneaker Freaker Issue 15

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