Thus, what is of supreme importance in war is to attack the enemy’s strategy.
Sun Tzu, The Art of War

Last week I was sitting on the couch watching television when an ad popped up on screen. It looked vaguely familiar: white background, two sets of people standing side by side, and quirky music in the background.  It looked like one of the Apple vs. PC ads that were popular a while back but the tables had been turned.  The T-Mobile person was standing on the left where the Apple guy usually stands and she was young and beautiful – a breath of fresh air.  To the right, was an Apple guy who was burdened with an older man on his back, the AT&T network.

I’m not quite sure what to think about the T-Mobile ad.  On the one hand, it’s a bit genius, no?  It’s classic military strategy to defeat your enemy using his own weapons.  It’s also classic in the courtroom to use your opponents arguments against them.  What stronger tactic could there be?

On the other hand, I’m annoyed.  T-Mobile is basically biting the iPhone and then biting one of Apple’s ad campaigns.  There’s no originality.  It just seems like a cop out to me.  I would prefer to see some creativity and ingenuity.  But maybe the genius lies in the simplicity of it all.  I’m an iPhone user so I know where I stand…what do you think…are the T-Mobile ads genius or lame?

The T-Mobile ad:

One of the original Apple ads:

Louis Vuitton is adding a new line to its Monogram collection:  Empreinte.  To celebrate the launch they’ve created iPhone Wallpapers that are almost as good as the real thing.  ILVOELV.com gave us a preview and is hosting a giveaway online. I love the wallpaper but I  have to say, I can’t wait to see the bags.  This canvas is definitely very grown and sexy…I will have to add it to the wishlist.

I love keeping up with new technology in part because new gadgets are sleek and smart.  My home phone has all but become extinct and I just have a home phone for emergencies (I live in earthquake land).

Though I love new electronics,  I have a soft spot for retro design and I miss the look of older gadgets – which is why Ali and I got our very own “Batman” phone for the house rather than something that came with an answering machine and 3 cordless phones.

I just came across this phone online and I need this phone. The irettrophone by Freeland Studios meshes the two concepts of new technology and retro design together.  The base of the phone is a single piece of cast resin and you just plug in your iPhone into the base.  So cute!

Source: Designboom

Uncommon iPhone Cases

I recently teamed up with Uncommon and submitted some re-worked Mama graphics for iPhone cases. Unlike skins, Uncommon actually produces hard cases so your equipment is protected and looks fly.

It’s exciting to see my graphics on something other than t-shirts! If you want to cover your iPhone in style, you can get the cases on the Uncommon website.

Uncommon Phone Cases: Gabriella Davi-Khorasanee

Uncommon Phone Cases: Gabriella Davi-Khorasanee

Project: Uncommon iPhone Cases
Role: Graphic Designer
Notes: I teamed up with Uncommon to apply the graphics I created for Mama to a new canvas, iPhone cases.