When I started at Upper Playground last year, one of my first tasks was to get some collabs lined up for their 10-Year Anniversary. One of the first things that came to mind was LOCS – the sunglasses of choice for cholos and gangsters – think Kid Frost and Eazy-E. Today, we finally launched this project that was almost a year in the making and I’m happy to say we sold out in 7 hours. Pretty amazing! This is just the beginning – you’ll have to wait and see what UP has up their sleeves for the rest of the year…
