Project: Upper Playground LOCS
Role: Project Manager & Photographer
Notes: For Upper Playground’s 10th Anniversary, I thought of and managed this collaboration between Upper Playground and City Locs. The limited edition pairs sold out in 7 hours.
The personal blog and portfolio of Gabriella Davi-Khorasanee, the co-founder and Editor in Chief of M.I.S.S. and the founder & creative director of Mama. Read more »
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Upper Playground LOCS
June 18, 2009
Upper Playground LOCS
June 18, 2009
When I started at Upper Playground last year, one of my first tasks was to get some collabs lined up for their 10-Year Anniversary. One of the first things that came to mind was LOCS – the sunglasses of choice for cholos and gangsters – think Kid Frost and Eazy-E. Today, we finally launched this project that was almost a year in the making and I’m happy to say we sold out in 7 hours. Pretty amazing! This is just the beginning – you’ll have to wait and see what UP has up their sleeves for the rest of the year…
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© 2009 GDK is the new black -The personal blog and portfolio of Gabriella Davi-Khorasanee, Editor in Chief of M.I.S.S. & Creative Director of Mama.